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Thinking Clearly About
App Development.

Technical perspectives, strategic frameworks, and practical guidance from our engineering team — written for founders and product leaders, not just developers.

Architecture 8 Apr 2026 · 7 min read

The Engineering Decisions That Determine App Scalability — Before You Write a Line of Code

The architectural decisions made in the first two weeks of a project determine whether your app handles 1,000 or 1,000,000 concurrent users. Most teams don't realise this until they're facing a costly rewrite. We break down the five decisions that matter most — and how to get them right from the start.

Architecture

The Engineering Decisions That Determine App Scalability

The architectural decisions made in the first two weeks of a project determine whether your app handles 1,000 or 1,000,000 users. Here's what to get right from the start.

8 Apr 2026 · 7 min read
Technology

Why Kotlin Is Now the Only Sensible Choice for Android Development

With Kotlin Multiplatform maturing and Jetpack Compose now stable, the case for Java in Android development has effectively closed. We explain why and what it means for your project.

1 Apr 2026 · 5 min read
Engineering

Building for India: Performance Optimisation on Low-End Devices

India's smartphone market is uniquely demanding. We share the optimisation techniques we use to ensure our apps perform reliably on devices with 2GB RAM and 3G connectivity.

25 Mar 2026 · 6 min read
Strategy

The Real Cost of Technical Debt in Mobile Applications

Technical debt in mobile apps is invisible until it isn't. We break down how to identify, quantify, and address it before it becomes a rewrite.

18 Mar 2026 · 5 min read
Technology

React Native vs Flutter in 2026: A Decision Framework

After building production apps in both frameworks, we share a practical decision framework — based on team size, timeline, and long-term maintenance needs.

11 Mar 2026 · 8 min read
Business

How to Evaluate an App Development Agency: 10 Questions to Ask

Not all development agencies are equal. We share the ten questions that reveal whether a prospective partner is genuinely capable — or just good at pitching.

4 Mar 2026 · 4 min read
App Stores

App Store Rejection: The 8 Most Common Reasons and How to Avoid Them

App Store rejection wastes weeks and damages launch momentum. We catalogue the eight most common rejection reasons and how to avoid them from day one.

25 Feb 2026 · 5 min read
Design

Why Your App Needs a Design System Before Development Starts

Investing in a design system before development begins reduces costs, shortens timelines, and produces a more consistent product. Here's how to build one that actually gets used.

18 Feb 2026 · 6 min read

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